Email Marketing tool that syncs CampaignMember records -- any suggestions?

[jrotenstein]

I'm evaluating Email Marketing tools that integrate with Salesforce.

I'm particularly interested in finding one that synchronizes the CampaignMember record back to Salesforce, so we can add some additional measurement fields against campaign members.

For example, we could query our ecommerce system to see whether the member has subsequently made a purchase. We'd record this as a 'win' against the CampaignMember, but this requires that the Email Marketing tool creates the CampaignMember record in the first place!

So, does anyone have experience with an Email Marketing tool that syncs in this way?

Thanks!

John

Sydney, Australia

[Jakester]

I think Vertical Response does this - you give it a campaign, and it will then update the campaign members with the results of the campaign.

[rpr2]

Vertical response will update salesforce with specific values:  Bounced, opened, clicked, unsubscribed.  Exact Target does the same.